The famous Scuderia Ferrari Marlboro has had to change their F1 single-seat design in order to comply with E.U. regulations on tobacco advertising. Why is this interesting? There was no visible display either of the Marlboro brand name or its logo, but only a barcode that, when viewed at top speed simulated the Marlboro package. Graphicology as thorough post on the matter:
In January, Ferrari presented the new Scuderia Marlboro F1 single-seater. (Ferrari is the only Formula One team with a tobacco brand in its formal title, Scuderia Ferrari Marlboro.) At first glance the car is void of major sponsorship per the rules and has gone relatively unnoticed over the last four months. Now, however, 4 races into the year, the EU portion of the Formula One season is about to begin in Spain and the car’s livery is in the spotlight due to the team’s unique solution to the ban on advertsing.
The livery (paint job) features a predominately red car with a number of associate sponsor logos; Shell Gasoline, Ferrari itself, Bridgestone and a few others. The most striking aspect of this design and the subject of this article is a red, black and white barcode-like design on the canopy of the vehicle, as well as on the uniforms of drivers Fernando Alonso and Felipa Massa. Up close it just looks like a cool aesthetic touch but from a distance (and possibly even more clearly when moving 200 mph) it appears to resemble the packaging of a certain cigarette manufacturer. Can you guess which one?
Do we classify this ingenious attempt as visual illusion or subliminal advertising? A mixture of both I think. Read the rest of the post here.